Leverage mobile video
as part of your business plan.
Online video should be an essential element of your digital marketing strategy. But do you have what it takes to plan, create and publish online video effectively? Our one-day workshop has helped dozens of Fortune 1000 companies to embrace this new medium with confidence.
What equipment you need to get started
and how much it'll cost
Cameras, files & formats: What path
makes the most sense for you?
The production practices survival guide:
Camera height, framing, & environment
Sequencing and mastering ways to avoid
the "talking head" video
How to shoot an interview (it's not as
straightforward as you think)
How to set up 3-point (or interview)
The best way to shoot when you can't use external lighting
Why sound is so important and how you
can make yours better
Editing basics and the importance of b-roll
Social media distribution and syndication
in a changing media landscape
How to get the most out of your YouTube channel
Adding mobile video to your marketing mix
How can you frame your video to
create a great looking shot? Discover a few fundamental techniques for creating video that tells a compelling story. From framing, to headroom to look-room, this video is a quick sampler on creating a video that guides your audience through your story.
Drew and Paolo did a great job of putting together an informative
hands-on workshop that not only left me inspired and excited to go back to
work, but also left me thirsting for more. In all, I feel like I am
now even better equipped to create meaningful video content
for my organization.